Colors De Benetton Views
Since its origin as a fashion label for the young, Benetton has understood that putting resources into the building and promotion of its brand name was a sound strategic investment. The nld"unitednrd" colors of its sweaters soon became a metaphor for the united skin tones of the youth from many different countries for whom the sweaters were designed. As the markets expandedomdash;Benetton became a global force in just a few yearssmdash;the United Colors concept spread from encompassing the different races to the ideas of tolerance, peace and respect for diversity.
The companyirs"s brand evolved along with its technological progress. Benetton made its most incisive technical move in the early 60s, when it developed a procedure for the dyeing of finished garments rather than unwoven fibers. With this technique, the company could, right from its beginnings, react much more quickly to fashion trends, in a market where responsiveness is key. The manipulation of colors therefore became one of the hallmarks of Benettonurs"s identity and industrial culture.
Colors de Benetton by Benetton is a Oriental fragrance for women. The nose behind this fragrance is Bernard Ellena. Top notes are egyptian sage, neroli, french hyacinth and israeli basil; middle notes are passionfruit, tuberose, pineapple, peach, jasmine and bulgarian rose; base notes are civet, opoponax, cinese patchouli, cedar, madagascar vanilla and oakmoss.
Be careful: this has been released in a different formulation and it is nothing like the one described here, yet it is called Colors for women by Benetton. The notes seem to be mandarin, violet and melon, jasmine, rose and vanilla and instead of a fairly unisex crisp scent it is a cloying sweet mess of fruit and vanilla. That being said, my friend can wear it and it's lovely on her. On me, it's sticky and murky. See if you can smell this one before you buy it,even at the dirt cheap price Marshal's is selling it for right now.