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Perhaps seeing the coming shift, big cable players like Comcast and Time Warner Cable have announced new applications on connected TVs, Blu-ray players and mobile devices. But by doing so, they’re merely ceding some of the control they’ve long enjoyed in “owning” the customer relationship. That control now increasingly belongs to the consumer electronics manufacturer, which is now the deciding factor for what content options consumers see when they turn on their TV sets. In this strange new world, consumer electronics manufacturers are the new gatekeepers.
There certainly is a great deal of consumer appeal for RPTVs these days. And it's easy to understand. Part of it is due to the simplicity of the product. After all, what could be easier than getting a bigger TV? If you want a larger image with no muss and fuss, it can be ordered at any local big-screen retailer and delivered within a day or two. As long as you've got the space, you are in business with almost no effort.
Also, part of the appeal of RPTVs is the impression created by big-screen retailers that RPTVs are cheaper than front projection systems. While that may be true in the retail store, it is not true on the Internet as we will discuss momentarily. We will see that at most given budget levels, front projectors will deliver a much more cinema-like experience for the money.
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