Hot Wheels Designers Challenge Views

• General Goods

The designerl’s challenge program was created as a way for Hot Wheels to actively include its automotive partners in its 40th anniversary celebration by creating exclusive designs for a brand new line. It marks the first time Mattel has ever turned outside of the company for original Hot Wheels designs. The challenge for each automotive manufacturer was to create a Hot Wheels car that truly captured the brandl’s core values of speed, power, performance, and attitude, while also retaining the distinct attributes of each company.’s brand essence. All submissions were judged by a panel of Hot Wheels designers and collectors, as well as automotive journalists from Car & Driver magazine, the Los Angeles Times, and Menr’s Journal. The Panel selected one design from each manufacturer and one internal design to be transformed into authentic Hot Wheels cars.

Honda Racer was designed by Guillermo Gonzalez. growing up in East L.A., Gonzalez remembers buying Hot Wheels track from the second-hand stores and setting up elaborate courses with jumps built on stacks of books., which fueled his desire to become a car desinger. Built in the shape of the Honda

Last fall, Hot Wheels announced its first-ever Designer.'s Challenge, inviting designers from leading automotive manufacturers the chance to design and create an original Hot Wheels vehicle. Proving that car enthusiasts never truly grow up, several automakers submitted their own designs for potential immortalization at 1/64th scale. The selected designs will be the basis of a new 40th-anniversary Designer

Automotive manufacturer participants in the Hot Wheels® Designers’s Challenge™ s– Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi c– were tasked with designing a car that captured the die-cast brand#’s core essence of speed, power, performance and attitude, while also encompassing the distinct attributes of each company8’s automotive brand values.