Tokidoki Toy Views

• General Goods

Tokidoki is one of the most popular lifestyle brands inspired by the Japanese culture and society. In 2005 an artist of Italian origins, Simone Legno established the company that would later extend to producing both accessories, shoes, clothing, jewelry and even toys. The brand became grabbed the spotlight right at the beginning having numerous collaborations with other great labels and companies as Smashbox, Fujitsu, Levi's and even Hello Kitty. Creating several and unique characters the designers managed to breathe life into a whole mythical world with fabulous residents as 'The Cactus Friends', 'Skeletrino and Skeletrina' as well as 'The Moffia'.

It seems that the world of fashion has no immunity when it comes of Tokidoki. In fact the producers courted one of the demi-gods of style, Karl Lagerfeld with their proposal on creating a tiny figurine of him. Indeed this is not a traditional toy since it sports a dazzling black suit accessorized with the signature Lagerfeld, rhinestone-studded belt of course the tie and the respect-claiming sunglasses. Karl Lagerfeld found only praising words for the work done by Tokidoki: I am very flattered that I became a tokidoki, I always loved them and I am happy to be one of them”. It seems that Tokidoki paying tribute to the designer's great work decided to release only 1,000 pieces of the toy.

There are also a number of tokidoki vinyl toys. These include the 10 Trexi Yukuun and the 3 Trexi that came with it, Yuki-Za and the tokidoki series 3 Dunny. There was a collaboration with Devilrobots for the 3 Trexi Plus series. The Cactus Friends and Moofia line of designer toys with Strangeco has been highly successful.[citation needed] Simone also designed an 8 Qee Bear named Sahara with Toy2R, available in several different exclusive colors (yellow, red, black and white). The original (yellow) Sahara Qee included a 2.5 version of Simone himself. There is also a collection of seven Cactus Pups that was released in 2007. These pups are the babies of Bastardino and Polpettina - each pup comes blind boxed with a little accessory, including a monkey, hot dog, soccer ball, skeleton head and a tiny grim reaper.

There have been two tokidoki Circus Punks. The Moofia is a line of 11 vinyl toys. The Moofia are milk box-themed toys, and consist of the following characters: Soya, Leche, Latte, Low fat Milk, Mou Mou Milk Bottle, Baby Milk Bottle, Choco, and Japanese Milk. There are three new Moofia that were released in 2008: Riso, Creamina, and Fragolina. In July 2008, two tokidoki plush dolls were released - SANDy and Mozzarella. In Fall of 2008, tokidoki released Mozzarella's boyfriend named Bulleto. During SDCC 2008, a grey-scale version of Bulleto was released in limited edition.