Caramilk Chocolate Bar Views

• Grocery Food

One of the advertising campaigns for Caramilk bars revolved around the question of how the center of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.[1] The Caramilk Secret ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).

If you spend any time near a television receiver (not a good thing to do; consult the Guide on radiation and on intelligence-draining devices) you're bound to see an advertisement for Caramilk chocolate bars. There are several... but they all have a central theme: humans befuddled by how they get the sweet flowing Caramilk into the centre of each piece of a Caramilk bar. Or words to that effect. In one advert, two superior beings are laughing over great mysteries they've left for humans to ponder (such as Stonehenge). The laughing stops when they discover neither of them was responsible for the Caramilk secret. Then we see another, even higher being gloating over them... Fools... ah hah hah hah... . Another commercial shows dolphins speaking to a human through a computer translator... when asked the Caramilk secret, they laugh and say Don't you know? . (This is likely to be true.)

Caramilk bars are small chocolate bars produced by a company called Cadbury's headquartered in England. (The bars are small for two reasons: one, they are portable; and two, they have to be small to allow for the enormous cost of the aforementioned advertisements.) If you take a bar, unwrap it and invert it so that the top points downward, you have a shape not unlike a plastic ice cube tray from a refrigerator freezer. (Remember this, it's important.)

When the bar is made, two molds are used (the whole procedure is automated and mechanized so that thousands of bars are made per hour). In the first mold, the actual shape of the bar, molten chocolate is poured to about the halfway-full point. Meanwhile, in another machine, a second mold is readied. This one is a similar shape but smaller... and in this one Caramilk is poured into individual spaces. Then the Caramilk pieces are frozen. Yes, frozen - thus creating small, hard, Caramilk lozenges. These are dropped into the chocolate in the first mold (being frozen Caramilk, they float).