Dimensional Mailers Views

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That's why dimensional mailers are one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as lumpy mail.

Dimensional Mailers - Direct Mail That is Bound to Be Opened If your direct mail pieces are not getting the interest you want, you may want to think about the packaging you send your direct mail in. Are you sending letters in plain white envelopes with just the recipient's name and address printed on the front? A boring package could be your problem.

If you have a great offer, but no one is opening your mailer to get to that offer, try putting your postcard, brochure or whatever mailing piece in a box. Actually, it does not have to be in a box, it can be in anything that is not flat. Tubes and boxes are generally the most common dimensional mailer and both are regulated for postage by the United States Postal Service. These mailers will cost you more to ship, but you are more likely to get a higher response rate so it is worth the extra cost. Check out the U.S. Postal Services Web site to find out what shapes are okay to send.

Dimensional mailers tend to get past receptionists and are hardly ever seen as junk mail because they look important in their box or tube. These mailers also help you to stand out among your competitors. Some marketers have reported response rates of 25 to 50% from dimensional mail, so it is worth a try.